As a freelance graphic designer, I led the brand and visual identity project for Beig Foundation, a brand rooted in the sophistication of ‘Old Money’ aesthetics and ‘Nawabi’ values, reflecting excellence, integrity, and positive impact. My role involved designing the primary logo and the logo for a major initiative, Retail Interns Excellence, while ensuring both aligned with the foundation’s refined and heritage-driven narrative. I developed a cohesive visual system that included a sophisticated color palette, a blend of classical and modern typography, and a versatile design layout that reinforces the brand’s luxurious and impactful identity.